Creative Fashion Presentations 2nd edition [Paperback]

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.

* A Visual Marketing Tool
* The Fashion Forecasting Process
* Colour Forecasting
* Creative Visual Boards
* Romancing Leather and Fur
* Creative Presentations at the Fibre, Fabric, and Manufacturing Level
* The Retail Challenge
* The Fashion Show Circuit: New York/London/Paris/Milan
* The French Connection
* International Trade Shows
* Fashion Show Production
* Cosmetics and Fragrance Industry
* Men's Wear
* Toy Industry
* Internet

NEW TO THIS EDITION
* Coverage of the home furnishings and toy industries
* Analysis of e-commerce, from designing a Web page to driving traffic to that site
* Four-page colour insert
* Profiles on industry executives and professionals in each area
* End-of-chapter readings from trade and consumer publications
* Appendices listing forecasting services, trade associations and industry organisations

TEXT FEATURES
* Instructor's Guide includes a sample coures calendar, projects and additional readings for each chapter, and a midterm and final project

Polly Guerin is an adjunct professor at the Fashion Institute of Technology where she has taught creative fashion presentations, introduction to the fashion business, product knowledge and consumer motivation. She is a professional fashion col“I