The Cult of Mac [Hardcover]

There is no product on the planet that enjoys the devotion of a Macintosh computer. Famously dedicated to their machines, many Mac fans eat, sleep, and breathe Macintosh. The Cult of Mac is the first book about Macintosh culture, arguably the largest distinct subculture in computing.

Written by Wired News managing editor Leander Kahney, The Cult of Mac is an in-depth look at Mac users and their unique, creative, and often very funny culture. Like fans of a football team or a rock group, Macintosh fans have their own customs, with clearly defined obsessions, rites and passages. From people who get Mac tattoos and haircuts, to those who furnish their apartments with empty Mac boxes, this book details Mac fandom in all of its forms.

The paperback edition includes an all-new chapter about the iPod, updates throughout, and new photos that reflect current Apple technology.Part 1: MACINTOSH MADNESS
Ch 1: Techno Fetishism
Ch 2: Macs and the Counterculture
Ch 3: Worshipping the Two Steves
Ch 4: Mac Tattoos and Haircuts
Ch 5: Macspotting
Ch 6: Mac Evangelism
Ch 7: The Mac Web
Part 2: GATHERINGS OF THE CLAN
Ch 8: Tales of Macworld
Ch 9: Macs in Japan
PART 3: INCESSANT TINKERERS
Ch 10: Macquariums
Ch 11: Fantasy Macs
Ch 12: Hardware Mods
Ch 13: Paper Macs
PART 4: HOARDERS AND RECYCLERS
Ch 14: Mac Collectors and Collectibles
Ch 15: Antique Macs
PART 5: NEW FRONTIERS
Ch 16: iPod
Ch 17: What Makes Mac Fans So Loyal? Kahney has captured the breadth of the phenomenon in a compelling and visually appealing volume without taking the subject or himself too seriously... will entertain anyone interested in how one corner of technology and design has influenced society. Even devoted PC users will flóF