'Always be ready to give a reason for the hope that is in you, said the apostle Peter. Paul Gould in this fine book gives reasons for hope that are not just argumentative or propositional but narrative and personal, reasons that resonate with those hard-to- articulate but utterly essential components of life: mystery, beauty, holiness, and wholeness. Here is a clear, personable, heartening work, which I warmly recommend.''Cultural Apologetics is a timely and balanced book. Although Gould addresses some big apologetics issues today, Cultural Apologetics is more of a practical roadmap for advancing the Christian message through reason, imagination, and conscience. I highly recommend this book not only for those interested in apologetics but for Christians interested in learning how to creatively bring the Christian voice into cultural conversations today.''I have long known that culture is a powerful means of spiritual formation. It is also a tacit means of shaping what people consider plausible, and what they feel to be true, good, and beautiful. Paul Gould's Cultural Apologetics works not a paradigm change so much as a paradigm expansion on our concept of what apologetics is and does, but it is nonetheless revolutionary for that. This is the book on apologetics for which I have long been waiting.''I often find myself distressed when I consider the current state of the church's witness to the world. How has the greatest story the world has ever known lost its credibility, its beauty, and its persuasive power? Not only does this book answer these questions with penetrating insight, but it also shows us a hopeful way forward. By giving us a holistic apologetic that brings together the mind, the conscience, and the imagination, Paul charts a thoroughly biblical course for the church's cultural engagement. Every Christian should read this book carefully, as it will effectively prepare us to bear witness to the truth, goodness, and beauty of the gospel of Jesus to a disenlă*