The Customer Century: Lessons from World Class Companies in Integrated Communications [Paperback]

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming customer century.

Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado. Gronstedt's Customer Century breaks new ground in the quest for a strategic approach to all corporate communications. The illustrative examples throughout his book give the reader a real sense of what is happening in companies worldwide as we move from the production century to the aptly named century of the customer. -- Paul A. Argenti, author of Corporate Communication and professor at Dartmouth's Tuck School
Gronstedt's book is easy and inspiring to read--if you read it and can't find ten good ideas that you will adopt in your organization, you ought to change your job! -- Lars Goran Johansson, Sr. Vice President of Corporate Communications, Electrolux
As an advocate of Integrated Marketing Communications (IMC), the tl3Ï