How do vision quests, river locations, and warriors relate to indigenous activism? For the Aguaruna, an ethnic group at the forefront of Peru's Amazonian Movement, incorporating practices and values they define as customary allows them to shape their own experience as modern indigenous subjects. As Shane Greene reveals, this customization centers on the complex articulation of meaningful social practices, cultural logics, and the political economy of specialized production and consumption.Following decades of engagement with and resistance to state-mandated missionary education, land-titling, and international advocacy networks, the Aguaruna have faced numerous constraints in pursuit of their own political projects. Based on first-hand fieldwork,Customizing Indigeneityprovides a new theoretical language for the politics of indigeneity. Documenting the dynamic between historical constraints and cultural creativity, this work provides a fresh perspective on indigenous people's agency within evolving structures of inequality, while simultaneously challenging common assumptions about scholarly engagement with marginalized populations.Shane Greene is Assistant Professor of Anthropology at Indiana University. Shane Greene's book will be an essential reference work for anyone involved in indigenous studies globally and most certainly for scholars of the Amazon. Greene writes well and often demonstrates a playful falir with language. . . [A]n imaginative, provocative, and, ultimately, compelling book that was a pleasure to read. The volume will be of interest to scholars wrestling with the ramifications of 'culture' and to all students of Peruvian indigenous group . . . Recommended. Shane Greene has written a terrific book. This is one of the most innovative and important works on indigeneity in Latin America I have read in a long time. It offers compelling insights into indigenous Amazonian politics and poetics, and contributes significantly to conversations aboutlsl