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Demystifying Marketing A Guide to the Fundamentals for Engineers [Paperback]

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Category: Books (Business & Economics)
Author: Forsyth, Patrick
Author: Forsyth, Patrick
ISBN-10: 0863418066
ISBN-10: 0863418066
ISBN-13: 9780863418068
ISBN-13: 9780863418068
Publisher: The Institution of Engineering and Technology
Publisher: The Institution of Engineering and Technology
Pages: 216
Pages: 216
Binding: Paperback
Binding: Paperback
Pub Date: 01-May-2007
Pub Date: 01-May-2007
SKU: 0863418066-11-MPOD
SKU: 0863418066-11-MPOD
Item ID: 101230106
List Price: $85.00

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A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.