This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS.
- Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented
- Content progresses from planning through execution
Chapter One: Planning Your Design
Layout Variations: Standard and Custom Formats 2
CD Booklets 2
Brochures 2
Custom Formats 2
Building Mechanicals 4
Developing a Working Grid 6
Margins and Gutters 7
Grid Variations 7
Placing Elements within the Grid 8
Single Pages 8
Facing Pages and Spreads 9
Getting Ideas and Gathering Imagery 10
Sketching Out a Game Plan: Thumbnailing 12
Exhaust the Possibilities: Creating Design Variations 14
Cutting to the Chase: Designing with Die Cuts 16
Chapter Two: Designing with Type
Type Fundamentals 20
Understanding Tracking and Kerning 22
Kerning Display Type 22
Tracking Body Copy 23
Distorting Type and Scaling in Proportion 24
Getting Type to Fit without Distorting It 25
Widows, Orphans, Ladders, and Rivers 26
Treating Type with Consistency 27
Many Faces, Many Moods 28
Classic Typefaces 29
Selecting Effective Typefaces 30
Choosing Typefaces: Form and Function 32
![Designing for Print An In-Depth Guide to Planning, Creating, and Producing Succ [Paperback]](/itemImage/2/9/3/5/2_710499.jpg)