Designing Research Questionnaires for Business and Management Students [Paperback]

In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

This is an in-depth yet practical guide for Masters students showing how to design, develop and successfully deliver research questionnaires.

Nice book, but too specific.Excellent guide for students - shows in a straightforward manner the skill in designing a good questionnaire, the purpose of a questionnaire, and how it should be structured.Looks as though my students will love the way this book looks at research.Fairly good book. Thank you.It is practical guide with pertinent information
It is simple but complete, pointing the most important aspects.
Introduction
Chapter 1: Understanding Research Questionnaires
Chapter 2: Basic Components of Research Questionnaires
Chapter 3: Conducting Research with Questionnaires
Chapter 4: Examples of Research Questionnaires
Conclusions
Glossary
Index