Developing the Public Relations Campaign [Paperback]

• A revised introductory chapter provides more information about how to incorporate communication theories into public relations campaigns.
• A new chapter deals with interactive media, including the internet and various forms of social media.
• A streamlined law and ethics chapter provides guidance on how to avoid legal and ethical pitfalls in designing public relations campaigns, including issues associated with social media.
• New case studies appear throughout the book and focus on news stories affecting the public relations industry. 
• A revised chapter on background research includes the results of the latest demographic and psychographic research into the media habits and purchasing habits of various age groups.

1) Brief Table of Contents

2) Full Table of Contents

 

1) Brief Table of Contents

 

Part I : Background

Chapter 1: The Nature of Persuasive Campaigns

 

Part II: Public Relations Process

Chapter 2: An Overview of the Public Relations Process    

Chapter 3: Planning: Background Research    

Chapter 4: Planning: PlCÐ