Digital Internationalisation of Firms: Strategies, Challenges and Legal Aspects [Hardcover]

Introductory chapter: digital internationalisation of firms - general overview, research streams and theoretical approaches 1. Digital internationalisation of Internet-enabled firms: process, modes, and strategies 2. Digital internationalisation of Internet-based firms: process, modes, and strategies 3. Digital internationalisation through R&D collaboration amongst research institutes. The Aukasiewicz Research Network  Institute of Aviation: case study 4. Digital internationalisation through service offshoring: Science Mapping Analysis 5. Consumer behaviour and cross-border e-commerce perspective 6. Sustainability challenges in digital internationalization 7. Internet-based knowledge acquisition for digital internationalization 8. Artificial Intelligence and Big Data analytics in international marketing: navigating opportunities and challenges 9. Firm and managerial capabilities as antecedents of digital internationalisation at small and medium-sized enterprises 10. The legal aspects of consumer protection in cross-border e-commerce 11. Cross-border e-commerce - tax and customs aspects 12. Intellectual property considerations in the internationalisation of e-commerce platforms for Poland-based brands: a case study of a fashion retailer

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises.

Marzanna K. Witek-Hajduk, Prof., is Full Professor (prof. dr hab.) at the SGH Warsaw School of Economics, in Poland, and Chair of the Department of International Business. Her research interests focus on international business, marketing, and branding, including digital and sustainable internationalisation from both strategic and consumer perspectives. She has authored and co-authored articles published in pel“U