Digital Strategies in the Pharmaceutical Industry [Hardcover]

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.Introduction Principles of Pharmaceutical Digital Strategy A Decade of Digital Strategy in the Pharmaceutical Industry Digital Strategy and the Pharmaceutical Value Chain Digital Strategies in Research and Development Digital Strategies in Manufacturing and the Supply Chain Digital Strategies in Pharmaceutical Distribution Digital Strategies in Marketing and Sales Digital Strategies in Marketing to the Physician Digital Strategies in Marketing to the Consumer Digital Strategies in Health Service Delivery Digital Technology Management in the Pharmaceutical Industry The Future of Pharmaceutical Digital Strategy

'This volume provides a superb summary of the profound implications of the internet and advances in computing technologies in driving new competitive approaches to R&D and marketing in the biotechnology and pharmaceutical industries, in reshaping healthcare supply chains, and in altering irrevocably the future practice of medicine.' - Dr George Poste, CEO, Health Technology Networks, formerly R&D Head of SmithKline

'Len and Mike provide an almost encyclopedic survey of the major digital trends and technologies affecting the pharmaceutical industry now and in the near future. There is no question but that all areas of the pharmaceutical industry - scientific, clinical, commercial, and manufacturing - will employ more and more highly specialized computing systems and will rely more heavily on computer enabled processes. Thus, the diversity and intlÓ3