Doing Digital: Lessons Learned on How to Do and Be Digital [Hardcover]

ForewordIntroductionPart I:Lets Talk DigitalChapter 1:What is Digital?Chapter 2:What is Digital Transformation:Part II:Foundations of DigitalChapter 3:Digital Product VisionChapter 4:ConsumerChapter 5:StrategyChapter 6:Design ThinkingChapter 7:ProductPart III:The Digital TeaChapter 8:The Digital Team StructureChapter 9:Digital Team ProcessesPart IV:ExecutionChapter 10:Product DeliveryChapter 11:User Experience DesignChapter 12:Adoption and RetentionChapter 13:Tools and FrameworksChapter 14:InnovationPart V:The Larger OrganizationChapter 15:LeadersChapter 16:Enterprise ProcessesPart VI:Healthcare Case StudyPart VII: Digital Leaders VoicesConclusionEpilogue

Entertainment content creators had to push everything into streaming services instead of theaters. And healthcare providers moved patient encounters from in-person to telehealth as much as was feasible and safe. This accelerated the digital transformation movement and is the focus of this book.

We have gone through one of the most disruptive societal changes, on a global scale, over the last three years due to COVID-19. Regardless of the personal and professional impact the pandemic had on us, weve all had to adapt to a different reality that continues today. The pandemic has also forced organizations large and small to adjust and rethink their normal business activities  sometimes in abrupt ways  in order to survive a global shutdown.

Organizations that did adjust well applied five major principles that theyll be wise to continue with for the long-term, both when facing extreme events or merely the new normal. First and foremost, successful organizations accelerated digital and the use of digital tools and business models as much as possible. For example, retail operations with modest digital presence suddenly had to sell through digital channels, rather than physical stores. Entertainment content creators had to push everything into streaming services instead of tlsÅ