The Do-It-Yourself Lobotomy Open Your Mind to Greater Creative Thinking [Hardcover]

An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.PART I: WHAT DO GREAT IDEAS DO?

Introduction.

How This Book Works.

The Rewards of a Great Idea.

The Consequences of a Bad Idea.

1. The First Real Chapter (Finally!).

PART II: UNDERSTANDING AND DEMYSTIFYING CREATIVITY.

2. Creativity = Problem Solving.

3. Change Your Thinking about Change.

4. Creativity versus Talent.

PART III: TOOLS FOR THE JOB OF THINKING CREATIVELY.

5. Ask a Better Question.

6. Ask the Question Early.

7. 100 MPH Thinking: Thinking at the Speed of Enlightenment.

8. 180¯o Thinking: A Tnereffid Way to Ideate.

9. Intergalactic Thinking.

10. Collaborate with Genius.

11. Conceptual Solitaire.

12. How to Put These Tools to Work.

PART IV: DIMENSIONALIZING YOUR NEW CREATIVE TOOLS.

13. Ail#!