Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships [Hardcover]

A blueprint to new levels of company growth leveraging your firms Partner Ecosystem

In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your companys Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, youll discover why partnerships are no longer the domain of partner people schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.

Youll learn about:

• Transformational technologies that bring partner data to your fingertips
• Savvy companies and executives who convert that data into untapped growth opportunities
• Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth

An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.

Acknowledgments ix

Introduction 1

Part 1 My $2.6 Billion Mistake 5

1 Muscle Memory and Scar Tissue 7

A Revolution in Business Intelligence 8

The Rollercoaster of Product- Market Fit 10

2 Disruption Is Cool Until It Happens to You 13

Amazons Big Move 13

The Modern Data Stack Is Born 17

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