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Effective Marketing Management [Paperback]

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Category: Books (Business & Economics)
Author: Weeks, Andrea, Metcalfe, Dorothy A., Perenchio, Madelyn, Miller Mordaunt, Veronica
Author: Weeks, Andrea, Metcalfe, Dorothy A., Perenchio, Madelyn, Miller Mordaunt, Veronica
ISBN-10: 087005743X
ISBN-10: 087005743X
ISBN-13: 9780870057434
ISBN-13: 9780870057434
Publisher: Fairchild Books
Publisher: Fairchild Books
Pages: 304
Pages: 304
Binding: Paperback
Binding: Paperback
Pub Date: 01-Aug-1991
Pub Date: 01-Aug-1991
SKU: 087005743X-11-MPOD
SKU: 087005743X-11-MPOD
Item ID: 101399657

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This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.

Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.