Email Marketing An Hour a Day [Paperback]

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.Foreword.

Introduction.

Chapter 1 Understanding Email Marketing Today.

How We Got Here.

What Email Means to Your Audience.

The Five Types of Email .

Understanding the Economic Impact of Email.

Test Your Knowledge.

Chapter 2 The Five Critical Elements of Every Email You Create.

Creating Brand Impact.Adding Intelligence to Your Design.

Driving the Purchase.

Creating Transactional/Service Messages.

Adding Viral Marketing Elements.

Test Your Knowledge.

Chapter 3 Getting Ready to Build Your Email Marketing Efforts.

Aligning Your Strategy with Your Tools.

Evaluating Vendors.

Organizational Readiness: Resources Required for Success.

Budgeting for the Future.

Justification: Selling Your Boss on the Return on Investing in Email.

Test Your Knowledge.

Chapter 4 What Happens Once You Send Your Email.

Defining the Analytics Framework.

What to Do If Something Goes Wrong.

Revisiting Youl£-