Entrepreneurship [Paperback]

Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as entrepreneurial thinking.

Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.

Preface vi

About the Authors vii

Acknowledgments viii

1 Introduction to Entrepreneurship 1

1.0 What is Entrepreneurship? 2

1.1 Where do Entrepreneurs Operate? 3

1.3 Why do It? 4

1.4 Who are Entrepreneurs? 5

1.5 How do Entrepreneurs Operate? 7

Creating the Context for Success 7

1.6 Real-World Entrepreneurship 8

1.7 Telling the Entrepreneurs Story 9

2 Social and Sustainable Entrepreneurship 13

2.0 So You Want to Change the World? 14

2.1 Social Entrepreneurship Today 14

2.2 So, What Does a Social Entrepreneur Look Like? 15