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![ENTWICKLUNG EINER BALANCED SCORECARD ALS PERFORMANCE MEASUREMENT-KONZEPT ZUR STEUERUNG UND ERFOLGSMESSUNG VON SOCIAL MEDIA-MARKETING-AKTIVITTEN [Paperback]](/itemImage/2/2/6/1/2_5870859.jpg "ENTWICKLUNG EINER BALANCED SCORECARD ALS PERFORMANCE MEASUREMENT-KONZEPT ZUR STEUERUNG UND ERFOLGSMESSUNG VON SOCIAL MEDIA-MARKETING-AKTIVITTEN [Paperback]")