Essentials of Strategic Management [Paperback]

For undergraduate and graduate level Strategic Management courses.

Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

Get straight to the point: The brevity of this text keeps all the most important information at the forefront of your course.

Provide an accessible organization of information:

• The Strategic Decision-making Modelbased on the underlying processes of environmental scanning, strategy formulation, strategy implementation, and evaluation and controlis presented in chapter 1 and provides an integrated framework for readers to follow throughout the book.
• The Resource-based View of the Firm (including Barneys VRIO framework) is presented in chapter 4 and serves as a foundation for organizational analysis. Sections on business models and value chain analysis are also used to assess a companys strengths and weaknesses and to identify core and distinctive competencies.

Make learning and studying easier:

• Chapter opening vignettes appear at the beginning of each chapter where they help illustrate the coming material and reinforce the concepts that have already been discussed.
• Every chapter also concludes with a list of keyl#