European Retail Research 2010 | Volume 24 Issue II [Paperback]

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publications concept.Mit Beitr?gen von Walter van Waterschoot, Piyush Kumar Sinha, Steve Burt, Joeri De Haes, Thomas Foscht, Annouk Lievens, Prokopis K. Theodoridis, Georg G. Panigyrakis, Steve Worthington, Josh Fear, Raed Algharabat, Charles Dennis, Hanna Schramm-Klein, Maria Puelles, Jos? Antonio Puelles, Susana Romero, Christina Ziliani, Edoardo Fornari, Sebastiano Grandi, Maria Grazia Cardinali, Daniele Fornari, Francesca Negri, Davide PellegriniProf. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, GermanyThe aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publications concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research  based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authol“$