Event Sponsorship and Fundraising An Advanced Guide [Paperback]

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital.Event Sponsorship and Fundraisingexplores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors.

Event Sponsorship and Fundraisingplaces each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

Writing a book that will be useful for practitioners yet also appeal to an academic audience is difficult.Tom LuntandEva Nicotrahave pulled it off. The authors demonstrate how academics in vocational fields such as event management might contribute to the improvement of practice. Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource. This is one of the first texts to address finance, fundraising and sponsorship issues in a way that is immediately relevant to events managers. The mixture of research, professional insights and industry case studies means that this book will be equally valued by teachers and students. * Introduces the subjects of event sponsorship, fundraising, partnerships and relationship development, in the context of the Integrated Marketing ColSÜ