Exploring Commercial, Social, and Digital Innovation from the Customer Perspective [Hardcover]

1.?Reimagining Innovation from the Customer Perspective??Part I -?Strategies for Increasing Market Attractiveness Through Innovation??2.?Building the Innovation Muscle for Customer Well-Being and Well-Becoming??Part II -?Commercial Innovation??3.?Customer-Centric Innovation as a Journey??4.?Customer Perceptions of Firm Innovativeness: Insights from Restaurants and Media Streaming Providers??5.?Differentiating and Competing Through Innovation??6.?The Role of Firm Innovation in the Workforce??7.?Managing Innovation and Knowledge: The Role of Information Technology, Culture and Complements??8.?Commercial Readiness Level (CRL)??Part III - Social Innovation??9.?Social Innovation and its Role Within Business??10.?The Role of Perceived Authenticity of Social Communications in Social Innovation Ratings??11.?Social Innovation in the Financial Services Sector??12.?Building a Corporate Culture Committed to Society: A Case Study??13.?Innovating the Marketplace with Diversity and Inclusion??Part IV - Digital Innovation??14.?From Insights on Digitalization, Artificial Intelligence, Virtualization and Smart Systems to Hyper-Trends in Digital Innovation??15.?Decoding Digitalization: Insights from Small and Mid-Sized Enterprises??16.?Transforming the Digital Service Landscape: The Role of Artificial Intelligence??17.?Leveraging Academic Research on Mixed Reality Applications for Value Creation??18.?Smart Wellness: The Roles of Brand Attachment and Trust in Smart Service System Adoption??Part V - InnovalÓ,