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Fables Of Abundance A Cultural History Of Advertising In America [Paperback]

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  • Category: Books (Business & Economics)
  • Author:  Lears, Jackson
  • Author:  Lears, Jackson
  • ISBN-10:  0465090753
  • ISBN-10:  0465090753
  • ISBN-13:  9780465090754
  • ISBN-13:  9780465090754
  • Publisher:  Basic Books
  • Publisher:  Basic Books
  • Pages:  512
  • Pages:  512
  • Binding:  Paperback
  • Binding:  Paperback
  • Pub Date:  01-Jun-1995
  • Pub Date:  01-Jun-1995
  • SKU:  0465090753-11-MPOD
  • SKU:  0465090753-11-MPOD
  • Item ID: 102458570
  • Seller: ShopSpell
  • Ships in: 2 business days
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  • Delivery by: Jan 18 to Jan 20
  • Notes: Brand New Book. Order Now.
Fables of Abundanceranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
Jackson Learsis the author ofNo Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) ofThe Culture of ConsumptionandThe Power of Culture. He is professor of history at Rutgers University.
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