The Feminist, the Housewife, and the Soap Operatraces the history of the feminist engagement with soap opera using a wide range of sources from programme publicity to interviews with key scholars. The book reveals that feminist scholarship on soap opera was a significant site of which the identity 'feminist intellectual' was produced in dialogue with her imagined other, the soap opera watching housewife. The book integrates personal autobiographical accounts within a broader history which traces both the move from 'women's liberation' to 'Feminism', and the acceptance of soap opera as a serious object of study.
Introduction Part 1. Mapping the Fields Women's genres and female agency Part 2. Early Work on Soap Opera: Worrying Responsibility The Housewife in the 1940s Mass Communication Research: Arnheim, Kaufman, and Herzog Feminists Taking Soap Opera Seriously: The Work of Carol Lopate, Michele Mattelart, and Tania Modleski Fantasies of the Housewife: The Case ofCrossroads Part 3. Talking Soap Opera Autobiography and Ethnography 'I don't think we thought about it as studying soap opera': Christine Geraghty 'What about the rest of the audience?' Dorothy Hobson 'Slightly guilty pleasures': Terry Lovell 'The pleasure of a programme like this is not something simple': Ien Ang 'A sense of trying to valorise soap opera as women's TV': Ellen Seiter Commonalties: Writing Across the Interviews The Feminist, the Housewife, and the Soap Opera Appendix Bibliography
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