Flower Farming for Profit: The Complete Guide to Growing a Successful Cut Flower Business [Paperback]

Named a “Best Book for Budding Farmers” by Country Living

“Flower Farming for Profit does a deep dive into the least glamorous, but most important part of farming—how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.”—Erin Benzakein, owner, Floret Farm; New York Times bestselling author of Floret Farm’s A Year in Flowers

With practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer.

When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially?

In Flower Farming for Profit, Larkin answers these questions—and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores:

• The diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers markets
• Streamlining weddings for the farmer-florist, from communications to floral design
• Efficient recordkeeping and bookkeeping