Food, People and Society A European Perspective of Consumers' Food Choices [Paperback]

A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.Food consumption is vital to human survival. Nevertheless, the exact determi? nants of food perception, liking and food choice are still not fully understood. Food, People and Society tries to fill some of the gaps in our knowledge by stud? ying these processes from multiple perspectives, each with their own emphasis. Some approaches focus mainly on the characteristics of food products eaten, some focus on the person who eats a particular food, whereas other approaches emphasize the psychological, economic or social context in which food con? sumption takes place. By bringing together these different approaches in one book, we open the opportunity to integrate different perspectives and to facili? tate comprehension of the complex processes that drive food choice behaviour. Food, People and Society is written for a wide audience, including students and academics interested in food perception and consumption, policy makers, health educators and nutritionists, food manufacturers and food marketers.Part I. Food: Introduction. Hendrik N.J. Schifferstein, Lynn Frewer and Einar Risvik.- Development and acquisition of food likes. David Mela.- The Food and I. Sensory perceptions revealed by multivariate methods. Einar Risvik.- Beliefs about fat: Why do we hold beliefs about fat. Hans Brug and Patricia van Assema.- Product packaging and branding. Rosires Deliza and l“u