Food and Social Media You Are What You Tweet [Paperback]

This brief book illustrates how social media (Twitter, Facebook, and Yelp, among other sites) have strongly influenced food culture. Rousseau (Univ. of Cape Town, South Africa; Food Media, 2012) invites readers to participate in a multilayered discussion of a wide range of issues related to the topic. These include plagiarism and copyright/fair use issues, restaurant reviews and the ethics of reviewing food establishments, marketing ethics, research strategies to locate authoritative recipes, and health information. This discourse is an entertaining, accessible analysis of an ordinary occurrence: sharing food with others through cyberspace. It is an incredibly engaging, fast read for such a dense, well-researched text. Foodies and academics in many disciplines will appreciate this book; it is also suitable for general readers, students, and anyone in the restaurant/hospitality industries. Summing Up: Highly recommended. All levels of students, general readers, researchers/faculty, and professionals.Social media has been a factor in the explosion of interest in food and democratization of food criticism, and this book explains and critique the phenomena and key issues in a lively and anecdotal manner that will appeal to scholars and the interested general public alike.Social media platforms have quickly become integral to most peoples lives, both privately and professionally. This is the first book to illuminate the trend of relying on social media in the food world. Engaging in social media is fun, but it is also rapidly becoming the platform for self-promotion and branding. This entertaining narrative offers an historical account of the major changes brought about by the Internet and also explores the polarities that underlie the challenges of adaptation, including exclusivity versus democracy, professionalism versus amateurism, and business versus pleasure. Loaded with insight into the current scene, it discusses controversies such as celebrity chefs tweeting wal3p