The Future of Entrepreneurship in Africa: Cross-Sectoral Perspectives Post COVID-19 [Paperback]

Chapter ONE : Introduction CHAPTER TWO : ENTREPRENEURSHIP REALITIES IN THE LIGHT OF COVID-19 IN GHANA CHAPTER THREE : Challenges and prospects of informal entrepreneurs in Accra: lessons from Agbogbloshie market CHAPTER FOUR : Internationalisation of Rural Business Marketing CHAPTER FIVE : Exploring potentialities and limits of internationalization of high-technology family-owned start-ups in Africa: a PESTEL perspective CHAPTER SIX : Marketing Strategies and Performance of Second-hand Spare parts Dealerships: The role of Environmental Dynamism CHAPTER SEVEN : Female entrepreneurship in the tourism industry: A Ghanaian outlook CHAPTER EIGHT : Gender perspectives of African SMEs: The role of formal and informal institutional contexts CHAPTER NINE : Women's Access to Financial Capital and High-Growth Enterprises Chapter Ten : Policy and Managerial Implications for entrepreneurial Practice in Africa

 

The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation.Professor Robert Ebo Hinson is the Deputy Vice Chancellor at the University of Kigali. He is also an Extraordinary Professor at the Northwest University Business School and Visiting Professor of Marketing at the Lincoln International Business School. He is also a Professor of Marketing at the University of Ghana and has twenty-three monographs and edited volumes to his name. He was ranked in 2021, the leading marketing scholar in Africa (https://www.adscientificindex.com/scientist.php?id=89518).Kojo Kakra Twum is a lecturer at Presbyterian University College, Ghana. His research interest is focused on entrepreneurial dlS5