Global Latinas Latin America's Emerging Multinationals [Paperback]

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.Table of Contents Foreword Preface Acknowledgements Introduction: The emergence of the Global Latina Chapter 1: Leaders of Global Latinas  long-term planners and flexible visionaries Chapter 2: Brazil's 'national champions'  beyond privatization Chapter 3: Mexico's Global Latinas  betting on the US? Chapter 4: Business model innovation in Latin America  making the unusual usual Chapter 5: Latin America as a brand  hard sell and soft sell Chapter 6: Asia's challenge to Latin America  cooperation and competition Chapter 7: From Global Latina to corporate citizen  is inequality a business issue? Conclusion: Global Latinas and Globalization 3.0 Appendix Endnotes References Index

'We have to start a new discourse, a new dream, in which Latin America overcomes its challenges, and become a leading actor of the economy, the arts and sciences overall. We see Lourdes, not as a researcher or a talented economist. We see in her an unconditional ally of our cause and her work is one of our most powerful weapons.' - Gast?n Acurio, Peruvian chef and Ambassador of Peruvian cuisine

'In a conversation held in mid-2003, President Lula said that Latin America could be part of the first-world in the 21st century. After a brief debate we concluded that no first-world country can exist without first-world enterprises and the necessary path to reach progress and a wealthy society come from the process generated by national companies becoming internationally competitive. Professor Lourdes Casanova's work is extremely opportune to serve as a continuous stimulus for the growth and development of Latin America.' - Luiz F. Furl#!