Global Norms, American Sponsorship and the Emerging Patterns of World Politics [Paperback]

Simon Reich presents an interpretation of the relationship between material (hard) and social (soft) power, with implications for the alternative ways these link and the impact of these linkages on the future of American policy. Global Norms offers a new way of understanding both theory and policy in the 21st Century.Old Hegemons, New Challenges and the Limits of Traditional Responses Sponsorship: Linking Resources, Legitimacy and Institutions 'If I Ruled the World': Imperialism, Anti- Corruption and the World Bank The Bush Doctrine and the Norms of Preemptive and Preventative Intervention Cyberspace, the New Frontier, and the Same Old Multilateralism George Bush and the Sponsoring of the Anti-trafficking Norm: A Rare Success Story Sponsoring Global Norms: Emerging Pattern and Policy Options in Global Politics

'At a time of much debate over the keys to effective global governance, Simon Reich makes an important contribution. He combines insightful theory development with focused empirical work to make his case for the crucial role of global norms. A valuable book for scholars, students and the policy community.'

- Bruce W. Jentleson, Professor of Public Policy and Political Science , Duke University, USA

Reich challenges traditional US assumptions about the need for US leadership in a balanced assessments of the demands facing both sides of the Atlantic in the 21st Century. In recognizing the decline of US legitimacy, the rise of Asia and the changing contours of the global system, he advocates a novel role for the US better suited to dealing with emergent transnational problems. A book that European scholars and policymakers should read and digest.

- Richard Higgott, Professor of Politics and International Studies and Pro Vice-Chancellor, University of Warwick, UK

This timely and insightful book nicely integrates soft and hard power considerations in evaluating the creation and prolS*