Global and Transnational Business Strategy and Management [Paperback]

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.

Preface to the second edition xix

Acknowledgements xxi

PART I 1

1 Strategic and Management Issues in Global and Transnational Business 3

Learning objectives 3

Global and transnational business – an introduction 3

Global and transnational strategies and management – the issues 19

A framework for global and transnational strategic management 20

The approach to global strategy in this book 26

The global and transnational strategic management process 29

Conclusion 33

PART II 37

2 From National Culture to Global Vision 39

Learning objectives 39

Introduction 39

The concept of globalization 40

Causes of market and industry globalization 42

Globalization and environmental turbulence 47

Global mission, objectives and strategy 49

Culture and global business 52

Hofstede’s cultural dimensions framework 56

Trompenaars’ dimensions of culture framework 59