The Golden Crossroads: Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture [Paperback]

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work.?It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.Acknowledgments General Introduction The 'Golden Crossroads' Manifesto Introduction Section I: Methodologies and Perspectives The Approach Behind this Book? Diverse Perspectives on Fine Arts Introduction Section II: Protagonists and Movements Psychology of the Arts: How it Works for Work Art Movements and the Art of Marketing Brands Introduction Section III: Relationships and Museums The Art of Relationships: From Communities to Collections Between 'Ideology' and 'Space' the Museum Experience Introduction Section IV: 'Design and Futures' Design: Directions Towards the Future Regional Gods: The Emergence of New Geographies in the World of Fine Arts and Creativity The Future of Fine Arts - According to the Rest of Us Conclusions Bibliography

'The Golden Crossroads' is a deeply insightful examination of the confluence of art, culture, and business touching upon the pivotal trends of the past and present while highlighting the opportunities that lay before us. Marco Bevolo's prophetic words what matters most is inspiration and action should remain at the forefront of our imagination as we seek to define new cultural experiences.' - Bruce Mau, Designer and Thought Leader, Chicago

'What began as a straightforward attempt to look at a (then) hyper-active and turbo-charged art market and the mechanics of art marketing and the culture industries, was twisted and turned in new directions by the 'global financial crisis'. Bevolo now calls for an end to the rule of the MBA-ocrasy that got us into this mess and a thorough integration of art and design mindedness and methods into the wider business and branding world. Bevolo is blessedly clear-eyed about some olãQ