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Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials [Paperback]

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  • Category: Books (Business & Economics)
  • Author:  Clark, Ruth C., Lyons, Chopeta
  • Author:  Clark, Ruth C., Lyons, Chopeta
  • ISBN-10:  0470547448
  • ISBN-10:  0470547448
  • ISBN-13:  9780470547441
  • ISBN-13:  9780470547441
  • Publisher:  Pfeiffer
  • Publisher:  Pfeiffer
  • Pages:  432
  • Pages:  432
  • Binding:  Paperback
  • Binding:  Paperback
  • Pub Date:  01-Apr-2010
  • Pub Date:  01-Apr-2010
  • SKU:  0470547448-11-MPOD
  • SKU:  0470547448-11-MPOD
  • Item ID: 105980180
  • List Price: $89.00
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Sep 28 to Sep 30
  • Notes: Brand New Book. Order Now.
Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects.

Praise for the First Edition

For years I've been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics workthey've created a very interesting read, full of useful guidelines and examples.
Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning

Finally! A book that integrates visual design into the larger context of instructional design and development.
Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado

Acknowledgments vii

Foreword to the Second Edition ix

Introduction: Getting the Most from This Resource xiii

Section One: The Foundation 1

Chapter 1 The Power of Visuals 3

Chapter 2 Three Views of Instructional Visuals 15

Chapter 3 A Visual Design Model fl“

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