Collectively known as
Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.
Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.
The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave
Sangjoon Leeis Assistant Professor in the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.
Abé Mark Nornesis Professor of Asian Cinema at the University of Michigan.
With this volume on how hallyu attracts new markets and fans in the age of social media and participatory culture, Lee and Nornes make a valuable addition to [Korean Wave] literatureHighly recommended.
![Hallyu 2.0: The Korean Wave in the Age of Social Media [Hardcover]](/itemImage/2/9/0/4/2_5195504.jpg "Hallyu 2.0: The Korean Wave in the Age of Social Media [Hardcover]")