Handbook For The College Admissions Profession [Hardcover]

Through expert essays, this handbook covers all aspects of the admissions process, from a historical overview to a guide to future trends. Both new and experienced admissions officers and educational administrators will find here essential tools for successfully recruiting and enrolling a desirable mix of students for their institutions. This handbook has been prepared by the foremost leaders in the college admissions profession under the auspices of the American Association of Registrars and Admissions Officers. Topics include: the dilemma of quantity versus quality in admissions recruiting; understanding enrollment management; marketing strategies; the role of technology; and student body diversity (including international students).

CLAIRE C. SWANN is Emerita Director of Admissions, University of Georgia, and Educational Consultant and Chairperson of Secondary School Studies for the Southern Association of Colleges and Schools.

STANLEY E. HENDERSON is Associate Vice President for enrollment management at the University of Cincinnati.

Preface
Introduction
Perspectives and History
Perspectives on Educational Reform by Donald Stewart
Perspectives on Admission by John Casteen
A Historical View of an Admissions Dilemma: Seeking Quanitity or Quality in the Student Body by Stanley E. Henderson
The Admissions Officer
Admissions Officer: A Profession and a Career by Claire C. Swann
Competencies and Training by Stanley E. Henderson
Ethics and Sensitivity to Students by Mary Lee Hoganson and Steven T. Syverson
The Role of Professional Associations by Wayne E. Becraft
Understanding Enrollment Management
Strategic Enrollment Management by Michael G. Dolence
Admissions Tools
Research by Linda M. Clement and Teresa Flannery
The Development of a Marketing Plan by James C. Blackburn
Recruitment: Student Outreach Strategies by Joyce E. Smith
Applying Technological Tools by David H. Stoneslãµ