The Handbook of Communication and Corporate Reputation [Paperback]

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

• Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
• Brings together state-of-the-art communication studies insights on corporate reputation
• Identifies and addresses the lacunae in the research literature
• Applies new theoretical frameworks to corporate reputation

Notes on Contributors x

Acknowledgments xxvi

1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1
Craig E. Carroll

Section 1 Communication Disciplines of Reputation 11

2 Corporate Reputation and the Discipline of Public Opinion 13
Cees B.M. van Riel

3 Corporate Reputation and the Discipline of Interpersonal Communication 20
Sherry J. Holladay

4 Corporate Reputation and the Discipline of Organizational Communication 30
Robyn Remke

5 Corporate Reputation and the Discipline of Advertising 40
Nora J. Rifon, Karen Smreker, and Sookyong Kim

6 Corporate Reputation and the Discipline of Corporate Communication 53
Peggy Simcic Brønn

7 Corporate Reputation and the Discipline of Public Relations 62
Judy Motion, Sally Davenport, Shirley Leitl"