The Handbook of Global Health Communication [Hardcover]

• Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs
• Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health
• Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

Notes on Contributors x

Acknowledgments xxi

Introduction 1

Part I Perspectives on Communication and Global Health 7

1 Theoretical Divides and Convergence in Global Health Communication 9
Silvio Waisbord and Rafael Obregon

2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices 34
Collins O. Airhihenbuwa and Mohan J. Dutta

3 Rethinking Health Communication in Aid and Development 52
Elizabeth Fox

4 Toward a Global Theory of Health Behavior and Social Change 70
Douglas Storey and Maria Elena Figueroa

Part II Theoretical Perspectives on and Approaches to Health Communication in a Global Context 95

5 The Impact of Health Communication Programs 97
Jane T. Bertrand, Stella Babalola, and Joanna SklƒF