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Handelsmarketing durch Handelsmarken-Politik [Paperback]

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Category: Books (Business & Economics)
Author: Poth, Ludwig G.
Author: Poth, Ludwig G.
ISBN-10: 3409364617
ISBN-10: 3409364617
ISBN-13: 9783409364614
ISBN-13: 9783409364614
Publisher: Gabler Verlag
Publisher: Gabler Verlag
Binding: Paperback
Binding: Paperback
Pub Date: 01-Mar-1973
Pub Date: 01-Mar-1973
SKU: 3409364617-11-SPRI
SKU: 3409364617-11-SPRI
Item ID: 100795089
List Price: $59.99

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I. Marktstruktur.- II. Kosten- und Ertragsstruktur.- III. Marketinginstrumentalstruktur.- Zusammenfassung.- Ausgew?hlte Literatur.- Stichwortverzeichnis.Springer Book Archives