Explores why contemporary Anglo-American society is obsessed with happiness. Striving to be happy is now a morally imperative pursuit. Through the lens of novel social theory, this book explicates how this has transpired as consequence of a complex 'conspiracy of coordination' between political, organisational and psychological developments.Introduction The Happy Adventures of Capital A Happy Policy Happiness Loves Company Positively Happy Happy Days Happiness Needs Practice Happy Ever After?SIMON BURNETT has worked for both Lancaster University and Working Families, the UK's leading work-life balance charity. He has published research for academic and corporate audiences on: well-being, flexibility, health, gender, parenthood and families. This is his first book.