Hospitality Strategic Management Concepts and Cases [Hardcover]

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Preface xiii

About the Author xix

CHAPTER 1 Strategic Management 1

Introduction 3

The Origin of Strategic Management 5

The Traditional Perspective 6

The Organization as a Bundle of Resources: The Resource-Based View 9

The Organization as a Network of Stakeholders 11

The Strategic Management Process 13

Situation Analysis 16

Strategic Direction 16

Strategy Formulation 18

Strategy Implementation 19

Global Competitiveness in the Hospitality Industry 20

Variables Affecting Strategic Management 21

Strategic Thinking 21

Strategic Planning Can Drive out Strategic Thinking 22

Characteristics of Strategic Thinking 23

Motivating Managers and Employees to Think Strategically 27

Strategic Management in the Hospitality Industry 28

The Foodservice Industry—The Players. 28

The Lodging Industry—The Players 29

Key Points Summary 33lÃ!