Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations [Paperback]

Chapter 1: Understanding Marketing?Chapter 2: Marketing for Hospitality and Tourism?Chapter 3: Service Characteristics of Hospitality and Tourism Marketing?Chapter 4: People Management Strategies for Service Businesses?Chapter 5: The Role of Marketing in Strategic Planning?Chapter 6: Business Strategy Planning?Chapter 7: Marketing Information Systems and Marketing Research?Chapter 8: Consumer Behaviour?Chapter 9: Organisational Buyer Behaviour?Chapter 10: Market Segmentation?Chapter 11: Market Targeting and Positioning?Chapter 12: Designing and building brands?Chapter 13: New product development?Chapter 14: The Product life cycle?Chapter 15: Pricing Products: Pricing Considerations, Approaches, and Strategy?Chapter 16: Distribution Channels?Chapter 17: Promoting Products: Communication and Policy Promotion?Chapter 18: Promoting Products: Public Relations and Sales Promotion?Chapter 19: Promoting Products: The Marketing Communications Plan?Chapter 20: Professional Sales?Chapter 21: Internal Marketing?Chapter 22: Building Customer Loyalty through Quality?Chapter 23: Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing?Chapter 24: Relationship Marketing?Chapter 25: Destination Marketing?Chapter 26: Segmenting and Monitoring the Tourism Market?Chapter 27: Tourism Strategies and Investments?Chapter 28: DEVELOPING TOURISM and HOSPITALITY MARKETING PLANS

This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

Robert E. Hinson is currently the Pro Vice-Chancellor at the Ghana Communication Technology, having served previously as the Deputy Vice Chancellor  Academic at the University of Kigali with additional responsibility as Interim Vice Chancellor of the same University. His main research interests lie in the academlc-