How to Measure Attitudes [Paperback]

This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a program have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analyzing and reporting attitude data are also included.

This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a program have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analyzing and reporting attitude data are also included.

An Introduction to the Measurement of Attitudes and Attitude Change
Essential Preliminary Questions
Selecting from Among Alternative Approaches to Collecting Attitude Information
Finding an Existing Measure
Developing Your Own Measures
Questionnaires
Developing Your Own Measures
Attitude Rating Scales
Developing Your Own Measures
Interviews
Developing Your Own Measures
Written Reports
Developing Your Own Measures
Observation Procedures
Developing Your Own Measures
Sociometric Instruments
Validity and Reliability of Attitude Instruments
Summarizing, Analyzing anlU