This book is the creative professionals guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one, for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.
Foreword by Jeff Kling. A note on hate. Preface. Chapter 1. How not to hate advertising. Chapter 2. How not to hate the creative process. Chapter 3. How not to hate your own brand. Chapter 4. How not to hate being the adult in the room. Chapter 5. How not to hate your current job. Chapter 6. How not to hate your portfolio. Chapter 7. How not to hate going freelance. Chapter 8. How not to hate the way we work now. Chapter 9. How not to hate the shiny new object. Chapter 10. How not to hate awards. Chapter 11. How not to hate yoga and tofu. Chapter 12. How not to hate other random stuff you never thought youd hate about advertising. Chapter 13. How to be okay with hating advertising a little. Acknowledgments
Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It's written for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.
This is not a how to break into the business book, and it doesnt aim to explain the creative process and how to come up with ideas. Instead, it accepts and expects that the reader has already done the hard part of breaking in and (hopefully) gettinglÀ
![How Not to Hate Advertising: A Creatives Guide to A Long and (Dare I Say) Happy [Hardcover]](/itemImage/2/9/5/4/2_7123555.jpg "How Not to Hate Advertising: A Creatives Guide to A Long and (Dare I Say) Happy [Hardcover]")