Human Services and the Media: Developing Partnerships for Change [Paperback]

An informed and supportive public at large is critical to the success of programs promoting physical and mental health, and the mass media are the most powerful means of reaching the public. Yet few human services professionals know how to tap into this power. First published in 1995, Human Services and the Media demonstrates how to work with newspapers, magazines, radio, and television to promote social programs and shape public policy. It includes numerous examples of how cooperative efforts with the media have improved the publics understanding of the helping profession, educated the community about social problems, and spread preventive messages. This book is a must read for students of social work.

1. Introduction? 2. Improving the publics understanding of the helping professionals? 3. Educating the public about individual and social problems, community needs, and the function of the human services? 4. Promoting human well-being through the media? 5. Planning for action? 6. Working in partnership with the print media? 7. Opportunities in radio? 8. Television? 9. Evaluating media efforts and results? 10. Looking to the future

First published in 1995, Human Services and the Media demonstrates how?human services professionals can work with newspapers, magazines, radio, and television to promote social programs and shape public policy.?This book is a must read for students of social work.

Edward Allan Brawley retired as Professor Emeritus for Social Work, Arizona State University. He had a long and distinguished career as professor and administrator at Penn State and at ASU West. Author of many books and articles, he advocated for improving the social conditions of the poor.?