During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.
If Youre Not First, Youre Last is about how to sell your products and servicesdespite the economyand provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If Youre Not First, Youre Last include:
- Converting the Unsold to Sold
- The Power Schedule to Maximize Sales
- Your Freedom Financial Plan
- The Unreasonable Selling Attitude
Introduction v
Chapter 1 Four Responses to Economic Contractions 1
Chapter 2 Power Base Reactivation 23
Chapter 3 Past Client Reactivation 33
Chapter 4 The Most Effective Call to Advance and Conquer 45
Chapter 5 Converting the Unsold 57
Chapter 6 Multiply through Existing Clients 71
Chapter 7 Delivering at Wow Levels 81
Chapter 8 The Importance of Price 89
Chapter 9 Activate Second Sale to Boost Profits 97
Chapter 10 The Value-Added Proposition 105
Chapter 11 Act Hungry 113
Chapter 12 Expand Acceptable Client Profile 121
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![If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition [Hardcover]](/itemImage/2/8/0/8/2_5364408.jpg "If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition [Hardcover]")