The Image Is Everything Presidency: Dilemmas In American Leadership [Hardcover]

Image is everything. Today, our television and movie stars, our athletes, and our politicians carefully craft images for public consumption. Even our country's Executive Chief is not immune to a bit of image manipulation. If presidents can not always actually satisfy the public's excessive, contradictory, and unrealistic expectations, they can at lPublic Expectations and Presidential Image; Historical Images; Personal Images; The Constant Campaign; Speaking More, Saying Less: The Pattern of Presidential Speechmaking; Presidential Image and the Media; Where Do We Go From Here?This book provides an examination of the image-is-everything presidency, analyzing different historical images over time to demonstrate that the American presidency has always been associated with images.Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics.USCopyright ? 1999 Taylor & Francis