Indian Gold Jewellery Industry: Culture and Consumption [Paperback]

This book explores the roles of sunars/ swarnakars (goldsmith or jewellery makers), consumers, trade and the policies that bring a change in the gold jewellery industry in India and Indias position in the global market scenario.

Sylvia Raha, Assistant Professor at the School of Social Sciences, Ramaiah University of Applied Sciences, and former faculty at North Bengal St Xavier's College. With over a decade of academic expertise, she has extensively taught sociology and public policy. Her PhD research delves into economic sociology, exploring themes such as market, media, work, occupation, consumption and consumer culture, alongside cultural studies. Her current research focus revolves around health studies and AI, offering a unique perspective rooted in economic sociology principles.

List of Figures and Charts

List of Tables

Preface

Acknowledgement

1. The Global Scenario of Gold Consumption

2. Kaleidoscopic View of Indian Gold Jewellery: Tracing the History, Culture and Beauty

3. Gold Jewellery Industry in India

4. Indian Culture and Consumption of Gold Jewellery

5. Challenges Before the Gold Jewellery Industry

Conclusion

References

Index

India has a long-standing cultural and societal affinity with gold and gold jewellery. Gold metaphorically represents the sacredness, purity and immortality that bind religious beliefs and culture together. Accumulation of gold is associated with material and non-material cultures where the perceptions, attitudes and experiences of the members engaged in production and consumption are bound into a complex relationship. TlÈ