Pepall's
Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics.
The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities.
About the Authors v
Preface to the Fifth Edition vii
Part One Foundations 1
1 Industrial Organization: What, How, and Why 2
2 Basic Microeconomics 19
3 Market Structure and Market Power 47
4 Technology and Cost 64
Part Two Monopoly Power in Theory and Practice 91
5 Price Discrimination and Monopoly: Linear Pricing 92
6 Price Discrimination and Monopoly: Nonlinear Pricing 119
7 Product Variety and Quality Under Monopoly 142
8 Commodity Bundling and Tie-In Sales 173
Part Three Strategic Interaction and Basic Oligopoly Models 213
9 Static Games and Cournot Competition 214
10 Oligopolistic Price Competition 242
11 Dynamilƒ¡
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