Initiating, Managing and Sustaining Strategic Change Learning from the Best [Paperback]

This book focuses on how managers, faced with environmental discontinuities, should think about initiating, managing and sustaining a strategic change initiative. The ability of an organization to change fast has become a source of competitive advantage. The book provides a model with concrete steps showing how to initiate, manage and sustain strategic change, an extensive literature review and an in depth case study.Why Strategic Change Matters - The Phases of the Strategic Change Process - Top-down Direction Setting - Case Study: Top-down Direction Setting in a Consumer Goods Company - Horizontal Process Redesign - Case Study: Horizontal Process Redesign in a Consumer Goods Company - Bottom-up Performance Improvement - Case Study: Bottom-up Performance Improvement in a Consumer Goods Company - The Strategic Change Matrix: Putting it all together