The Innovation Expeditiondoes for innovation what Alexander Osterwalder's mega bestsellerBusiness Model Generationdid for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way and by presenting a method that is tested and works!
Gijs van Wulfenwas chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012.
Gijs van Wulfen is an international acclaimed innovation specialist, author, speaker and blogger. He is founder and facilitator of the FORTH innovation method: a structured effective way to ideate new products, services and business models. (www.forth-innovation.com).
Gijs is a both presenter and chairman at several (international) innovation conferences, like the ISPIM Conferences and the European Conference on Creativity and Innovation.
In 2012 he was chosen by Linkedin as one of the 150 thought leaders and he is number 2 on the International top 40 Innovation Bloggers of 2012.
First book that presents a visual toolkit for the front end of innovation.
Press releases to all related magazines and websites/ blogs.
Contents
This book aims to be an inspiring, visual and practical toolkit how to start innovation. It is structured and divided in 9 sections. Inspiring maps will guide you along your innovation expedition. As on every voyage of discovery you will be surprised. by inspiring quotes, fascinating charts, dramatic moments and practical checklists and formats.
Introduction
How to get the most out of this book
1. Famous Explorers Innovate
Columbus had to made a profit
How the Pope made Magellan prove the Earth was round
How Amundsen changed poles and got south first
Well George, we knocked the bastard off
How Kennedy got the first man on the Moon
Ten innovation lessons from famous explorers
2. Jump-stló%
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